Consumer notification of information policies is a basic element of a direct and interactive marketer's information practices. Arthur Publishing believes that all marketers operating online sites should make available their information policies to consumers in a prominent place.
Make the policy easy to read, easy to understand and easy to find on your Web site.
Promote your policy internally in employee communications. Consumers are concerned about this issue, and your employees should know how your company responds to those concerns.
Promote your policy with key stakeholders, including customers, investors, contributors, and policymakers. Privacy policies put consumers in charge of their information.
Update your policy as needed to stay current with changes in your business.