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Consumer notification of information policies is a basic element of a direct and interactive marketer's information practices. Arthur Publishing believes that all marketers operating online sites should make available their information policies to consumers in a prominent place.

An example of a Privacy Policy Statement on a web site owned and managed by Arthur Publishing can be found at the link below to IoMe-Mall.com.

http://iome-mall.com/iome_mall_privacy_policy.htm

Constructing a privacy policy can be a simple process.  We recommend The Direct Marketing Associations' Privacy Policy Generator.

Simply fill out the questions found at DMA's Privacy Policy Generator page and submit it to them.  They will quickly send you a web page in both html code and plain text to post on your site.

The DMA's Privacy Policy Generator

The DMA's Privacy Policy Tips: Keep It Simple.

Make the policy easy to read, easy to understand and easy to find on your Web site.

Promote your policy internally in employee communications. Consumers are concerned about this issue, and your employees should know how your company responds to those concerns.

Promote your policy with key stakeholders, including customers, investors, contributors, and policymakers. Privacy policies put consumers in charge of their information.

Update your policy as needed to stay current with changes in your business.